April 5, 2006

How kirana shops can beat the Big Retailers

Smaller companies can compete with big retailers but determination is key. Competing with them is hard work, however they can challenge them by

1. Offering deeper product range
2. Offering a real point of difference ( by offering something completely different)

3 comments:

Radhika Vishvas said...

Dont you think credit giving and door delivery sound good as a differentiating strategy for kirana stores.

Investment would be a major criteria for not holding deep product rang for small kiranas.

Anonymous said...

Credit giving and door delivery are a major differentiating factor.

One cannot have a deeper product range in all the categories but definitely one should carry items which a normal retailer wouldnt have due to slow sales etc. This is different locality to locality in which the kirana operates. Over a period of time the kirana shop knows that this item is what this locality prefers and therefore i need to stock it.

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