1. If you were to note down a detailed account of someone who is shopping in a mall and if you asked him to write a dairy of what he did while shopping, it will not be the same.
2. With 2/3rd of purchases, you have no intention of coming back
3. Everyone’s eyes work differently when they shop. The eye of a person at the age of 60 operates differently than that of a person at the age of 20.
4. Visual displays are developing faster than writing skills
5. The CAD/CAM fellows who develop visual merchandising for shops are all below the age of 30, but they might be designing shops for all ages of people. Therefore the color viewed by them might be looked differently by the shoppers that it is intended for
6. Most of the dressing room for women is designed by men.
7. By the year 2010, the majority of professionals in NA and Europe will be women. Therefore female friendly stores/shopping malls is what will be required.
8. People inflate the time they spend in store by almost 50%. Average time spent in store is 30min for a hypermarket format and 21 min for time spent in a supermarket store. This time includes the time to walk insided a sotre, pay for your items and walk out
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