Of all the retailers present be it offline or online, Amazon seems to be the most inventive and engaging with its customers. Their sense of "recession" means to go for newer opportunities. After having come up with kindle, they are now keen to sell private labels online under the "Pinzon" name. Amazon.com has a page dedicated to a line of products for the home including furniture, bedding, sheets, kitchen gadgets and more, proclaiming, "Pinzon Style is Your Lifestyle."
More about it here.
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