Over 20,000 new products are added to Global New Products Database every month, that's 650 products a day.
Fact B:
According to Mintel, 69% of survey respondents, could not remember a single new product launched in 2008.
With so many of new products going into oblivion, how does a retailer create a win-win situation for both the manufacturers and consumers, at the same time profiting from this phenomenon.
Consumers like to try out new things all the time, they like to experiment, sample them, watch them. Why cant retailers dedicate an entire section to new products. This helps the retailers to gauge interest levels in new products while it brings back consumers to the retailer.
For more information, check out Global New Products Database website and Google CPG Marketing Blog
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